TICNSW Newsletter | January 2012

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In this Issue:

  • Qantas Australian Tourism Awards
  • Maximise your membership with the Council
  • LGSA Tourism Conference 2012
  • QantasLink Tamworth Country Music Festival
  • From the Chairman- Ken Corbett
  • Monorail benefits should not be forgotten
  • TICNSW welcomes our new Member
  • 3% a year for 3 years is a good deal for our industry

Qantas Australian Tourism Awards 2011 | Cairns 2 March

The NSW Tourism Awards form part of the Qantas Australian Tourism Awards, with NSW Winners representing the state in the national contest each year. We wish our NSW winners well in the National Awards to be held in Cairns on Friday 2 March.

For a complete list of 2012 Qantas Australian Tourism Awards Finalists and to book tickets click here- http://australiantourismawards.com.au/

For any enquiries regarding tickets, please contact the National Tourism Alliance on 02 9264 2185 or info@australiantourismawards.com.au


Maximise your membership with the Council

Over the past six months, the Tourism Industry Council NSW (TICNSW) has substantially increased its profile and recognition in the electronic media space, with the regular issuing of media releases, an enhanced electronic newsletter and regular commentary and position statements upon government policy, legislation and the key issues that are important to the industry and our members.

Our monthly electronic newsletter brings our members up to date with industry developments, key statistics, events, government policy and other relevant information. The newsletter is distributed to a range of industry figures across our state, including but not limited to Tourism Industry Council members and partners, major industry associations and their respective members, Tourism Destination Organisations at the local and regional level, leaders and representatives from Local, State and Federal Government, the tourism education sector, corporate entities with an interest in the tourism sector and self nominated readers direct from our website.

Our website – www.ticnsw.com.au contains a fresh and appealing look.  The site is regularly updated and refined to better meet your needs and promotion of the industry. It highlights the ongoing work of the Tourism Industry Council NSW, including policy submissions, position statements, media releases, industry events and news and coverage of the NSW Tourism Awards.

To increase the quality of our content, the Council is now actively advertising and promoting the events, services and activities of our members via these electronic channels at no additional charge. This opportunity allows our members and partners to take advantage of our distribution list to communicate with a broader range of members and participants throughout the industry.

In order to maximise the benefits of your membership with the Council and have your organisation’s activities promoted to a wider industry audience, please feel free to contact Jenna Veness, the Tourism Industry Council’s Industry and Membership Services Officer at jenna@ticnsw.com.au or by phone to 9267 6865.


LGSA Tourism Conference 2012

The conference will be held from 12 to 14 March at the Gunnedah Town Hall, hosted by Gunnedah Shire Council.

The theme of the conference is ‘Check In or Check Out! Does your service meet your visitors’ expectations?’, and is presented in partnership with Destination New South Wales, the Tourism Industry Council, industry partners and sponsors.

There will be a great line up of speakers including a keynote address by Penny Burke, (Director, Author, Speaker and Brand Advertiser) titled ‘Perception is Reality – it’s not about you, it’s about your customers!’. Penny is the creator of the ‘Not Happy Jan…’ advertisement, for Yellow Pages.

The MC will be Mandy Nolan, a well regarded comedian, speaker, author and coach. The conference will deliver a challenging and highly informative program dealing with many aspects of Local Governments’ engagement with tourism.

Conference sessions will deal with topics including:

  • Managing the potential conflict between tourism and other industries
  • Identifying the impacts that an industry may have on your town and tourism
  • Making visitors comfortable in your town
  • Meeting, managing and changing perceptions and getting up to scratch!
  • Updates on the Visitor Economy Taskforce Strategy and Local Government Planning Tool
  • Making the most of what you’ve got.

The draft program is now available on the website www.tourismconference.lgsa.org.au

Don’t miss the only local government focused tourism conference in NSW – by the industry for the industry.

Please note Gunnedah is experiencing high mid week occupancy due to the busy business and mining resources boom.We are urging you to book your accommodation now. Its time to ‘Check In….!


QantasLink Tamworth Country Music Festival

Air Transport World’s Regional Airline of the Year, QantasLink and the Tamworth City Council recently celebrated the fortieth year of the Tamworth Country Music Festival with the unveiling of a commemoratively painted QantasLink Dash 8-Q400 aircraft at Sydney’s Qantas Jetbase Hangar 416.

The Tamworth Country Music Festival, an event that started with humble beginnings, has now grown into a popular world renowned event attracting country music artists and supporters from around Australia and the world. This year’s event is being held between the 20th and 29th of January and in support of the event, one of QantasLink’s new Dash 8-Q400 aircraft, officially named Tamworth, has been painted to commemorate the 40th anniversary of the festival.

The festival first commenced on the Australia Day weekend in 1973 and is now become a Mecca for country music enthusiasts, now being attended by more than 50,000 people each January.

Officiating at the launch was the Acting Minister for Tourism, Christopher Hatcher MP, QantasLink Executive Manager, Narendra Kumar and the Mayor of Tamworth City Council, Clr Col Murray.

For more information please visit http://www.tamworthcountrymusic.com.au/


From the Chairman- Ken Corbett

In my role as Chair I hear a lot of comments relating to Government.- “We want them less involved” or the opposite “we want them more involved”, it is also true that all politics is local. The reality is that Government is involved in tourism and visitation in so many ways.

I recently had my summer break on the North Coast at beautiful Coffs Harbour. Two new structures enhancing visitor experience have recently been provided by different arms of the State Government. These are Sealy Lookout in Broxton Park, above Coffs Harbour and the enhancements to the entrance of Muttonbird Island.

Built by Forests NSW, Sealy lookout is a suspended lookout 21 meters in length and 310 metres above sea level with magnificent views over the City, the coast and the Solitary Islands Marine Park. Only recently built, no plaques or interpretive signs yet exist.

The other new addition is a range of interpretive signage at the entrance to Muttonbird Island at the coast end of the Coffs Harbour International Marina. This was built by the National Parks and Wildlife Service NSW. It is superbly done, providing details of the importance of Muttonbird Island to the local Aboriginal woman. It enhances visitor awareness of why landmarks in particular are so important to our Indigenous people.

Both these structures would not have been overly expensive, but unlikely to have been funded by the private sector. They underscore the importance of Government involvement in the visitor experience.

The other issue for all those on the roads at this time of the year is the Pacific Highway. I was returning south on the day of the horrific B Double/Ute and house crash at Urunga, that led to extensive traffic delays . That people continue to die is the greatest cost, in addition is the cost to the economy from the resources needed to service the havoc on our roads.

Heading north the choke points at Hexham Bridge, Bulahdelah, Kempsey and Macksville continue. Coffs itself has no plans for a bypass, but at least has a dual carriageway continuing throughout. Extensive delays to regular journey times in peak seasons must dissuade many travellers and cost the tourism sector income.

The North Coast will become a more appealing (and less dangerous) destination once a continual dual carriageway is in place all the way to the Queensland border. The Tourism Industry Council NSW encourages both the Federal and State Governments to fund the necessary resources to complete the highway upgrade as quickly as possible. The cost of doing it slowly is far too high.


Monorail benefits should not be forgotten

Whilst the State’s top infrastructure advisors have encouraged developers bidding for the new Darling Harbour/Pyrmont Convention Centre not to be constrained by the presence of the Sydney Monorail, it is important not to forget the benefits for tourism that are derived from the Monorail’s presence in Sydney.

Running at five minute intervals on a 3.6 kilometre loop circuit, 364 days of the year, the Sydney Monorail has held a much maligned existence in Sydney since first constructed in 1988 as a link to the newly created Darling Harbour project as part of Sydney’s Bicentennial celebrations. Linking Town Hall, Darling Harbour, the Sydney Convention Centre and the Chinatown precinct, the Monorail has offered a quick and environmentally friendly transport offering for tourists, leisure seekers and commuters for almost twenty five years.

Owned and operated by Metro Transport Sydney, also the operators of the Sydney Light Rail, the Monorail carries more than three million customers a year, with customers essentially segmented into three distinct groups – visitors to Sydney (54%), leisure seekers (24%) and commuters (22%).

It provides an easy and direct trip from the Sydney CBD to Darling Harbour, taking eight minutes from the Galeries Victoria Station on Pitt St, adjacent to Town Hall Station to the Convention Centre station. At $5 a single trip or $9.80 for an all day pass, the cost of the Monorail is inexpensive and a real bargain for tourists looking to see more of Sydney’s landmarks and an easier way to move around town.

Another important fact about the Sydney Monorail is that as a privately operated business, it is the only transport mode in Sydney that operates without a Government subsidy. 

Further information about the Sydney Monorail can be found at http://www.metrotransport.com.au/uploads/sydney-monorail-the-facts.pdf

Metro Transport Sydney is a member of the Tourism Industry Council NSW


TICNSW welcomes our new Member

The TICNSW team would like to welcome our new member:

Mid North Coast Tourism

Mid North Coast NSW Tourism is now in its 10th year of operation as the Regional Tourism Organisation for the Mid North Coast NSW encompassing:

  • Coffs Coast
  • Bellingen
  • Nambucca Valley
  • Macleay Valley Coast
  • Greater Port Macquarie
  • Manning Valley
  • Great Lakes
  • Port Stephen

New approaches and strategies are in place for 2010-2012 for Mid North Coast industry and stakeholders – a time for new direction and leadership for regional tourism in NSW.

For further information on North Coast Tourism please visit http://www.midnorthcoasttourism.com.au/


3% a year for 3 years is a good deal for our industry

The recent decision by Fair Work Australia to endorse a 3 per cent a year pay rise over 3 years for QANTAS licensed aircraft maintenance engineers “is a good deal for our industry” says Tourism Industry Council NSW General Manager Andrew Jefferies.

“This deal provides certainty for the Australian travelling public, a decent pay rise for the engineers and offers a flexible arrangement for our national carrier to get its loss making International operations back into the black”, Mr. Jefferies said. 

“I think it’s fair to say that given the economic and structural challenges that our industry is currently facing, many workers within the tourism industry would be very happy to receive a guaranteed pay rise such as this one. With the long term economic outlook uncertain and the strength of the Australian Dollar continuing to affect inbound and domestic tourism, an average $50 a week pay rise is at the upper end of outcomes for tourism industry employees”, he added.

QANTAS CEO Alan Joyce reiterated that the agreement with the ALAEA provided certainty for its customers and the industry as it prohibits any further industrial action before 2015.  The decision to endorse the agreement yesterday followed the disastrous grounding of the airline last year with some forecasts expecting a hit of up to $194 million in costs.

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