Going for Growth Tourism Policy
In the lead up to the March 2011 NSW State Election, the Tourism Industry Council NSW (TICNSW) sought to put tourism at the centre of the NSW political agenda. While NSW continues to receive the greatest share of visitors in Australia and tourism continues to make a significant contribution to the NSW economy both in terms of spending and employment, TICNSW believes there remains room for considerable growth.
With the potential for growth in mind, formal consultations were conducted with a cross-section of the NSW tourism industry during the first half of 2010. The purpose of these consultations was to gather the tourism industry’s thoughts and ideas about how to grow tourism in NSW. This document, Going for Growth , is the result of that process.
TICNSW believes that through the implementation of the key actions outlined in Going for Growth and a closer and more effective partnership between Government and the tourism industry, great outcomes can be achieved for the NSW tourism industry, visitors and the people of NSW.







