Archive for the ‘NSW Tourism Reports’ Category
Destination NSW has recently published its first consolidated co-operative marketing prospectus giving NSW tourism and events organisations a comprehensive guide to help deliver business growth.
The free prospectus Co-operative Marketing Opportunities with Destination NSW is designed to provide access to business resources, website listings, product showcases and industry research.
It also provides details about how to participate in a range of opportunities such as publicity, cooperative marketing campaigns, visitor publications, international trade missions, event marketing and familiarisation tours.
Information provided within the prospectus can be particularly helpful in enabling your business to reach more consumers and increase interest in your product, service or event.
To complete an Expression of Interest on the Co-operative Marketing Opportunities 2012-13 please click here
The National Visitor Survey (NVS) is the major source of information on the characteristics and travel patterns of domestic tourists. It measures travel for all reasons, including holiday and leisure travel, business travel and travel to visit friends and relatives.
The figures, released by Tourism Research Australia for the year ending September 30 highlight the importance of the visitor economy with an injection of $4.9 Billion into the NSW Economy, an increase of $301 Million over the previous year.
To download the report containing the quarterly results of the National Visitor Survey to September 2011, please click here
The Tourism Industry Council NSW has recently provided its submission to the Federal Government Independent Review of Enhanced Cruise Ship Access into Sydney’s Garden Island Naval Dockyard.
With the undeniable growth of cruising at a historic level and trajectory, the Council believes that it is imperative that Sydney is able to capitalise upon this growth and be in a strong position to cater for additional demand over the next decade.
The Tourism Industry Council NSW has put together a key issues paper for input into the NSW Government’s Visitor Economy Taskforce.
The ideas and suggestions of the key issues paper flows from a Regional Tourism workshop held to discuss and debate the structure and funding arrangements for regional tourism into the future.
We hope that the key issues paper encourages and enhances debate around the organisational structure of regional tourism and will be used as a basis for ongoing change.
The recent release of Tourism Research Australia’s National Visitor Survey figures shows an increase in spending and stays for Domestic Overnight Visitors within our state.
In the year to June 30 2011, spending by domestic overnight visitors was up 6% to $13.1 Billion in New South Wales, of which 62% or $8.2B was spent in regional New South Wales and 38%, $4.9B in Sydney. The Mid North Coast region of New South Wales attributed $1.5 Billion to the State’s expenditure, the second highest figure in regional Australia.
Tourism Futures International have recently compiled a report for Destination NSW, outlining the performance of Sydney and NSW Aviation over the past ten years.
The presented figures reaffirmed Sydney as Australia’s major gateway for International Arrivals with visitors from New Zealand continuing to be the most prolific. It also confirmed that Sydney remains the major departure point for outbound Australian residents with a 40.5% market share.
The data also confirmed strong growth for regional intrastate New South Wales routes over the past five years with Port Macquarie and Albury experiencing the largest increases. Overall, 4.5% annual growth has been achieved on intrastate New South Wales routes over the past five years.
Please click here to view the Aviation Performance Fact Sheet
Tourism New South Wales and the industry have recognised the need for a more coordinated approach to the provision of visitor information in the Greater Sydney area. Therefore in March 2010 Tourism NSW commenced a review of Visitor Information servicing in Sydney, from a visitors perspective.
Tourism NSW has releases two new resources for the tourism industry, both available free online at: www.tourism.nsw.gov.au/resources
The Tourism Business Toolkit was designed by Tourism NSW to assist tourism operators at any stage of development. the resources include a guide to understanding the tourism industry as well as practical tips and insights for tourism product development, pricing, promotion and distribution. The toolkit replaces the former StartSmart guide with new information and significant updates and enhancements.
NSW continues to be the number one State for total visitor nights, visitor numbers and visitor expenditure. We’ve also experienced strong growth in market share in the holiday segment.
The full range of International visitor data for Australia for 2010 is now available and provides some interesting insights into the change in the flow of visitors to Sydney.
It is also worth looking at how Sydney’s markets share against our key competitors Victoria and Queensland has changed.
In looking at these figures we have chosen to focus on Sydney and not NSW. In contrast to Victoria, NSW is fortunate to have a serious flow of business that comes into the State from over our Northern border at Coolangatta/Tweed Heads. Therefore, a simple NSW verses Victoria comparison doesn’t give an accurate understanding for the large sector of business dealing in Sydney and its regional surrounds with inbound visitors.
