The Tourism Industry Council NSW (TICNSW) is the peak tourism industry organisation in NSW and represents some 7,000 industry operators across the State. NSW generates approximately a third of Australia’s total tourism and thus contributes more than $20 billion and 180,000 jobs to the State’s economy.
Formed in 2001, TICNSW aims to help the tourism industry in NSW remain the number one tourism destination in Australia and is primarily an advocate for all companies with an interest in tourism. It works with government, industry and community stakeholders to boost investment, employment and promotional opportunities for tourism throughout the State.
Some of the largest and most prominent tourism operators in Australia are proud and enthusiastic members of TICNSW. Current members include Captain Cook Cruises, BridgeClimb, Accor and several Local Councils including Penrith and Campbelltown.
TICNSW focuses on delivering the following benefits to its members:
1. A Strong Voice to Government:
- TICNSW have developed a comprehensive Tourism Industry Policy document “Going for Growth” which was used to underpin discussions with the NSW Government and Opposition in the lead up to the 2011 NSW Elections.
- In addition TICNSW have scheduled, regular meetings with key State Government stakeholders, including the Minister for Tourism and the Destination NSW, Tourism Executive Director. These meetings allow the industry direct high level contact in an informal environment.
- TICNSW is a member of the National Tourism Alliance (NTA) and uses this peak federal tourism industry body to actively ensure that NSW tourism industry messages get to the Federal Government.
2. Tourism Business Improvement:
TICNSW have undertaken a range of key programs with the aim of helping the NSW tourism industry improve its business success, including the:
- NSW Tourism Awards: which in 2010 saw a record number of entries, had great industry support and involved a Presentation Dinner which attracted over 750 industry based guests
- NSW Tourism Conferences and Forums: which help drive discussions and decisions on some of the key issues facing tourism in this State
- NSW Tourism Managers Exchange: events conducted in partnership with Destination New South Wales focusing on destination management and marketing.
- TICNSW Members Networking Meetings: regular forums with a range of partners.
- AussieHost Customer Service Training: in mid 2009 TICNSW was awarded Master Provider status for the delivery of AussieHost training to the tourism industry of NSW. This program now continues to develop and grow with already several hundred people have taken up training.